The Style Theatre

Your Business. Centre Stage

Genesis

Welcome to The Style Theatre.

The original question was how to combine a creative, innovative approach to raising a profile – with content writing skills. The idea for the Style Theatre came about as an initial desire to put a client centre stage using stylus (pen) and this soon developed another limb of business and brand development using events production and sponsorship sourcing. Encouraging other creatives to come under the Style Theatre umbrella means that we have all areas of profile raising covered.

Our logo synthesises zoetrope and amphitheatre, reiterating our commitment to projecting our creativity into promoting and consolidating your brand development. In short, your business becomes the one to watch.

Each approach is bespoke and tailored to the individual client, initially using an in-depth method of interview to get to the point you wish to make. Drawing on many areas of creativity from theatrical to cerebral and the written word, our aim is for maximum exposure in simple and positive messages with a return on your investment as new interest and clientele.

We work collaboratively with our clients, either in a cumulative campaign over many months or on a project to project basis. Contact us for a page of fresh new content or a well orchestrated event or to simply discuss how we can help your business to shine.

Clare Cockburn, Founder

  • Photography, Mark Boiling
  • Stylist, Francesca Martin

Lyon & Turnbull

Jewellery Department

Brief

To raise the profile of the jewellery department at Edinburgh’s longest running auction house to a specific `high earning clientele producing an event and press campaign on a one year contract.

Collaborating with Lyon and Turnbull Directors, PR and staff over a one year period to produce effective, creative business development in key areas.

Our Concept

1. To link Lyon and Turnbull with a high profile charity, launch a press campaign over a year using high profile components.

2. Produce and direct a show using models, music and lighting to exibit jewellery in it’s best light. Models to interact with audience as a way of bringing the jewellery to life.

Our Process

Components/sponsorship sourcing:

Lyon and Turnbull: jewellery department: gemset jewellery as well as a stunning venue with stage in Broughton Place, Edinburgh

The Teapot Trust: a new high profile charity providing art therapy to children in hospitals

Eric Smith Jewellers, Glasgow: To supply at cost price a specially designed pendant by Laura Young of the Teapot Trust to be auctioned at fine jewellery sale

High profile model, willing to offer services to the charity photographed wearing diamond set pendant, photograph used in catalogue for Fine Jewellery Sale and provided a mouthpiece for event as a whole.

Our Production

  • Seven models, choreographed and directed to music and lighting – four separate sets
  • Full lighting
  • Backstage crew
  • Production and direction
  • Dressing/cataloguing of jewellery for event

Sponsorship of wine and food for event: Woodwinters Wines and Valvona and Crolla.

End Result

Packed auditorium on night of show, all production worked flawlessly to produce maximum coverage for all components of event.

High profile event with much press coverage both for charity and for Lyon and Turnbull.

Promoted profile of jewellery department and Lyon and Turnbull as a whole in public arena, investment was realized over a period of time.

Event provided mouthpiece for important charity with local and national press coverage.

Read more

Projects

  • Pleasance Theatre Trust Patrons Scheme

  • Lyon & Turnbull - Jewellery Department

  • The Pleasance Theatre Trust

  • The Teapot Trust

  • Edinburgh Printmakers

  • Acting Up

The Style Theatre Creative Partnerships

  • IfLooksCouldKill - website development

Client Testimonials

Lyon & Turnbull

“Clare has worked with us on a number of projects over the last five years. Her brief was to introduce Lyon and Turnbull to a younger affluent buying/selling audience. She managed to raise our profile in the target group and converted prospects into buyers and sellers. She approaches any challenge with enthusiasm, innovative thinking and professionalism.

I have no hesitation in recommending her and her innovative, creative approaches.”

Campbell Armour, Director

LYON & TURNBULL

Ian Sommerville

“Style Theatre’s founder Clare Cockburn really knows her stuff! Creative, Driven and Focused on delivering at the high end.”

Ian Sommerville, Freelance Scenographer and Project Technical Director, Disney, Hong Kong

The Teapot Trust

“I worked with Clare during a fund-raising event which she co-ordinated on behalf of Lyon and Turnbull in November 2011. She liaised with Lyon and Turnbull and The Teapot Trust to commission a unique necklace made especially for the Trust, by Eric Smith Jewellers which was then auctioned to raise money for our cause.

During this time she organised and choreographed a promotional event complete with catwalk models, lighting and music to showcase the necklace amongst other pieces.

I really enjoyed working with Clare, she was always cheerful, pleasant and highly organised.”

Laura Young

THE TEAPOT TRUST

Acting Up

“Style Theatre’s Clare Cockburn started working with Acting Up as a profile-raiser but took on a developmental role when unforeseen circumstances led to a staffing gap in the company.

Her maverick and original way of viewing the world has resulted in a variety of positive changes at Acting Up. She has been an emotionally intelligent sounding-board, at times an agitator and always a loyal friend.

She has forced me to look at myself in a new context and has helped me to see my strengths as well as my weaknesses. I’d describe Clare as a ‘Nanny McPhee’ figure whose interventions have helped me to re-invigorate my company and re-boot my work/life balance.”

Emma Currie, CEO

ACTING UP

Lazy Grace Design

“Having worked with Clare on a recent project, I can wholeheartedly vouch for her attention to detail, tenacity and commitment to a project. She is a confident communicator and puts her all into seeing a project through to completion.”

Ian McAllister

LAZY GRACE

Wild Plum Escapes

“For our website, she turned our stodgy burble into a slick delivery of elegant, professional prose. She has an amazing way with words and eye for detail.”

Corinne Joicey

WILD PLUM ESCAPES

The Pleasance Theatre Trust

“Clare came on board to design, build and implement a patrons scheme for us. She worked from the ground up to produce a rock solid patrons programme to reflect and support the dedicated work we do for young theatre companies, performers and artists.

We are now looking at the exciting second phase with her of events management, strategy and business networking which has so far provided us with supportive sponsors and patrons.”

Anthony Alderson, Creative Director

THE PLEASANCE THEATRE TRUST

Mike Bascombe

“Clare and I worked together on a luxury product photography shoot in Edinburgh. Acting as both producer and fashion stylist for the project she handled each role with professionalism and skill. I would happily work alongside Clare again.”

Mike Bascombe

MIKE BASCOMBE

Prime Property Ventures

“We asked Clare to work alongside our website design agency to update and revamp our website. Clare breathed new life not only into the content and layout of the site, but also into our logo and branding. She brought energy and a “can do” attitude to the whole process within time constraints.
She is a highly organised, talented writer with an eye for design and detail.”

David Nesbitt, Director

PRIME PROPERTY VENTURES

Services

Creative business development services include:

  • Events production and management
  • Sponsorship sourcing
  • Fundraising
  • Website content
  • Speech writing and preparation

Contact

If you are interested in discussing a potential project and how we could manage or assist with it then get in touch.

Clare Cockburn
The Style Theatre
Edinburgh
Scotland, UK

T: +44 (0) 7496 089 288
E: clare@styletheatre.co.uk

Follow us on Twitter @StyleTheatre